Matt will reference Agility's work during the conversation. This short video gives you helpful context so nothing catches you off guard.
Your 3 Steps
Everything you need to show up ready.
1
Set Up Your Recording Space
A few simple things to make you look and sound great.
🎙️Microphone & headphones. Don't stress about gear. Earbuds with a built-in mic work perfectly. Wear them so your mic doesn't pick up echo.
💡Lighting. Face a window if you can. Natural light is ideal. Avoid bright lights or windows directly behind you.
🎬Background & environment. Find a quiet spot. A plain wall, bookshelf, or simple office setting all work. Close the door if you can.
📶Internet. Wired is best. Otherwise, stay close to your router and close any large downloads or streams running in the background.
2
Know What We'll Talk About
Three questions. That's the whole episode. No surprises.
🔥 The Heat Check
What's heating up right now in digital advertising for you, and why is it working? Platforms, tactics, formats, measurement, creative approaches, AI, team structures. A short story or metric makes it great.
❄️ The Reality Check
What's cooling off, underperforming, or getting harder? What should marketing leaders rethink, deprioritize, or stop doing entirely? Call out overhyped tactics, rising costs, diminishing returns.
🧠 What's Making You Happier or Smarter Lately?
A book, podcast, meme, a good follow, show, hobby, a joke... literally anything. Links welcome.
Don't script it. The best episodes are conversational. 3-4 sentences per topic is plenty. If you want feedback before your session, send us your notes below.
Notes sent! We'll review them and share any feedback before your session.
3
What You'll Receive
Your episode gets the full production treatment.
🎧
Full Episode (5-10 min)
Professionally edited and published across all major platforms.
SpotifyApple PodcastsYouTubeLinkedIn
🎬
3-5 Short-Form Clips
Highlight moments pulled and edited for social. Delivered to you as files you own.
LinkedInInstagramTikTokX
📣
Newsletter Feature
Your episode highlighted to our subscriber base of marketing leaders.
Email30K+ Reach
📁
All Files Delivered
Every clip, every asset. Publish them anywhere, anytime. They're yours.
MP4MP3Thumbnails
Many guests find these clips become some of their most-viewed content. We handle all the editing, formatting, and distribution so you can focus on the conversation.
"Don't script it. The best moments happen when someone just says what they actually think."
Matt Behrend, Host
Your Session
Here's how the 30 minutes break down.
🎙️10 min — Getting to know you. We'll chat about your background and warm up. This part isn't recorded.
🔴10-15 min — Recording. The Heat Check, the Reality Check, and what's making you happier or smarter. Conversational, not scripted.
🤝5-10 min — Wrap-up. Quick debrief and next steps for your episode and clips.
Release form: We'll send a short release via email before your session. It covers permission to use your recording for the episode and clips. Straightforward, no surprises.
You're all set.
Watch the video, review the steps, and show up ready for a great conversation. That's it.